Promotional Designs

Understanding Through My Creative Journey: Designing promotional materials is essential to building and growing a brand. These assets play a key role in: (#1) Developing brand recognition and awareness (#2) Highlighting unique differentiators that set the brand apart from competitors (#3) Generating interest around products, services, or events (#4) Increasing public demand and engagement with the brand. ​​​​​​​

Proj #1::
Sales Flyer
Position | 365 by WFM–Graphic Designer Lead 
Overview | Designed a localized sales flyer tailored to the market surrounding the 365 Akron Store in Ohio. The objective was to drive in-store traffic and promote key offerings while maintaining alignment with Whole Foods Market's brand standards. The flyer featured curated sale items, exclusive Prime Member Deals, a promotional section for the Whole Foods Market App, and a dedicated space for coupons to encourage customer engagement and savings. Emphasis was placed on clear visual hierarchy and brand consistency.
Role | Consult, Conceptualize, Design, Lead Proof Reviews, Preflight, and Send to Production
Proj #2::
Direct Mailer
Position | 365 by WFM–Graphic Designer Lead 
Overview | Designed a flexible direct mailer template system for 365 by Whole Foods Market, aimed at supporting twelve stores nationwide. The templates needed to accommodate varying store-specific content, including names, contact information, and a differing number of coupons per location. To address this, I created three adaptable layouts that balanced consistency with customization, allowing regional teams to easily plug in their unique content while maintaining a cohesive brand look across all mailers.
Role | Consult, conceptualize, Design, Lead Proof Reviews, Preflight, and Send to Production
Proj #3::
Street-Level Ads
Position | ​​​​​​​365 by WFM–Graphic Designer Lead 
Overview | Designed a series of street-level advertisements to spotlight the 365 by Whole Foods Market store in Fort Greene, a vibrant neighborhood in New York City. The campaign aimed to drive local awareness and foot traffic by placing visually engaging, on-brand ads in high-visibility locations throughout the area. I collaborated closely with a third-party marketing team on messaging and strategy, and partnered with an external vendor to coordinate the placement and production of the ad spaces. 
Role | Consult, Layout Design for Content, Lead Proof Reviews, Preflight, and Send to Production
Proj #4::
Sidewalk A-Frames
Position | 365 by WFM–Graphic Designer Lead 
Overview | Designed a series of interchangeable A-frame posters for the 365 by Whole Foods Market store in Fort Greene, Brooklyn. These posters were created to highlight key store differentiators such as unique offerings, promotions, and brand values while aligning with 365’s visual identity. The flexible system allowed the store team to easily rotate signage based on messaging priorities, helping to attract foot traffic and engage the local community right at the storefront. 
Role| Conceptualize, Design, Lead Proof Reviews, Preflight, and Send to Production
Proj #5::
In-Store Prime Signage
Position | 365 by WFM–Graphic Designer Lead 
Overview | Led the update of Prime in-store signage to integrate seamlessly with 365 by Whole Foods Market locations nationwide. This project involved redesigning key signage assets including aisle blades, hanging aisle guides, and ESL shelf tags to reflect 365’s distinct brand identity while clearly communicating Prime member benefits. The updated materials were developed to be scalable and adaptable across all store layouts, ensuring consistency in customer experience and visual alignment throughout the 365 store network.
Role | Layout Design for Content, Lead Proof Reviews, Preflight, and Send to Production 
Proj #6::
Marketing Material
Position | 365 by WFM–Graphic Designer Lead 
Overview | Created a set of grand opening marketing materials designed to showcase and celebrate the 365 by Whole Foods Market brand. The deliverables included a branded canopy, custom canvas bags, and shirts, all thoughtfully designed to reflect the 365 visual identity and create a cohesive, engaging experience for the store launch. These materials were used to build brand recognition, energize the local community, and leave a lasting impression during the opening event.
Role | Consult, Conceptualize, Design, Lead Proof Reviews, Preflight, and Send to Production
Proj #7::
Fiesta Medals
Position | In-Store Graphic Artist Lead 
Overview | Designed exclusive Whole Foods Market 2017 and 2018 Fiesta Medals. Collaborating with the Southwest marketing team and Vineyard Store Team Members, I developed concepts and set up a voting system where store team leaders and team members chose the final designs. These winning designs were used as the official commemorative medals for two consecutive years.
Role | Conceptualize, Organize, Collaborative Input, Design, Preflight, and Send to Production
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