Promotional Designs

Understanding through my creative journey: Designing promotional material is essential to growing a brand. Promotional assets can assist in (#1) developing brand recognition/awareness (#2) highlighting differentiators that can distance a brand from its competitors (#3) creating interest around a product, service, and/or event (#4) increasing popular demand for the brand. ​​​​​​​

Proj #1::
Sales Flyer
[Position] :: WFM 365–Graphic Designer Lead [Overview] :: Design a new sales flyer targeting the market around the 365 Akron Store in Ohio. The flyer required to stay within brand standards and include sale items, Prime Member Deals, a Whole Foods Market App advertisement, and a coupon section. [Role] :: Consult, Conceptualize, Design, Lead Proof Reviews, Preflight, and Send to Production

Proj #2::
Alabaster Flask's Promo Video
[Position] :: Alabaster Flask–Creative Director and Designer [Overview] :: Produce a promotional introductory video to help capture the essence of the Alabaster Flask brand and product awareness. One of the brand's core values is reciprocity between humans and nature. In addition, the ingredients used for the products are all derived from nature with majority of the ingredients being organic. Creating the video concept based around these fundamentals all came together to convey the spirit of how one would feel when choosing and experiencing these all-natural body care solutions. [Role] :: Collaborate, Co-Write, Storyboard, Co-Produce, Direct, Capture, Edit Footage and Audio, Render, and Post
Proj #3::
Direct Mailer
[Position] :: WFM 365–Graphic Designer Lead [Overview] :: Create a flexible direct mailer template using 365’s brand standards. The flexibility of the template needed to accommodate each store under the 365 brand with the store’s name, information, and the number of coupons each store had to offer. Three different templates were ultimately designed to assist with the twelve stores in the nation. [Role] :: Consult, Conceptualize, Design, Lead Proof Reviews, Preflight, and Send to Production
Proj #4::
Street-Level Ads
[Position] :: WFM 365–Graphic Designer Lead [Overview] :: Design a series of street-level ads for the neighborhood of Fort Greene to bring emphasis to the 365's store within the New York City district. [Role] :: Layout Design for Content, Lead Proof Reviews, Preflight, and Send to Production
Proj #5::
Sidewalk A-Frames
[Position] :: WFM 365–Graphic Designer Lead [Overview] :: Create a series of a-frame posters that call-out differentiators for the 365 Fort Green Store in Brooklyn, New York. The signs would be interchangeable for the store to decide which poster to utilize on the outside of the store. [Role] :: Conceptualize, Design, Lead Proof Reviews, Preflight, and Send to Production
Proj #6::
In-Store
Prime Signage
[Position] :: WFM 365–Graphic Designer Lead [Overview] :: Update Prime in-store signage to integrate with the 365's stores. Some of the updated assets included aisle blades, hanging aisle guides, and ESL shelf tags. [Role] :: Layout Design for Content, Lead Proof Reviews, Preflight, and Send to Production 
Proj #7::
Marketing Material
[Position] :: WFM 365–Graphic Designer Lead [Overview] :: Create grand opening marketing materials that would highlight the 365's brand. Materials consisted of branded 365 canopy, canvas bags, and shirts. [Role] :: Consult, Conceptualize, Design, Lead Proof Reviews, Preflight, and Send to Production
Proj #8::
Fiesta Medals
[Position] :: Whole Foods Market–In-Store Graphic Artist Lead [Overview] :: Create unique Whole Foods Market Fiesta Medals to celebrate both 2017and 2018 city wide festival. I had the privilege to work with the SW regional marketing team to stay within brand standards and also collaborate with the rest of The Vineyard Team Members to create these fun, festive commemorative medals. As I created the concepts to the medals, I had The Vineyard Team Leaders vote for the top three medals. Then, in our all-store meeting I introduced a voting system for the three medals that were initially selected by the leaders. The top two concepts selected by the Team Members became the store's medals for the next two consecutive years. [Role] :: Conceptualize, Organize, Collaborative Input, Design, Preflight, and Send to Production
2017 Avocado Medal Pitch
Avocados are the unofficial (should be official) fiesta starter! They are the foundation to any savory dip. And dare I say, the ingredient for a smashing time. So, let’s celebrate our “healthy fat” friend by giving him a medal! The design concept is to have an avocado that is half peeled. The unpeeled side will be illustrated in a black, two-tone Spanish textile while the Whole Foods Market green logo will resemble a produce look up sticker. The peeled side will be typographically illustrated with the callout “Fiesta 2017” in green while the negative space will be a lighter green for contrast. Viva el Avocado! 

2018 Grocery Bag Medal Pitch
This will be the perfect goodie bag to hand out for this year’s fiesta. Having the Whole Foods Market iconic brown paper bag designed as a fiesta flag will showcase some essential items for any fiesta celebration. The bag will include a red pepper, a bottle of beer, corn on the cob, and an avocado. With this festive medal design, people will not forget to grab their bags.
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