Logo Designs

Understanding through my creative journey—The key fundamentals of a logo: (#1) It is the introduction, the visual face, and the strongest point of recognition to a brand. (#2) Within a world of visual saturation, it is the quickest way to identify from other visual competitors. (#3) It helps develop brand association. The iconic mark creates a perception of the brand by merrily being a visual representative of a business.

Proj #1::
Roller Ski Texas
[Position] :: Roller Ski Texas–Freelance Designer [Overview] :: Roller Ski Texas is a local SATX company that champions Roller Skiing in Texas. The owner requested a logo that would help quickly register the essence of the brand to his clients and to any future clientele. [Role] :: Consult, Conceptualize, Design, and Lead Reviews
Proj #2::
Alabaster Flask
Body Care Solutions
[Position] :: Alabaster Flask Body Care Solutions–Freelance Designer [Overview] :: Update the original logo to help the consumer's eye identify a flask with a mix of essential oils. The logo requirements were to keep the mark clean, simple, and elegant. [Role] :: Consult, Conceptualize, Design, and Lead Reviews
Proj #3::
Jansky Records
[Position] :: Jansky Records–Freelance Designer [Overview] :: Create a combination mark for the upcoming record store, Jansky Records. The requirements consisted of playing with the idea of radio waves and a record player. [Role] :: Consult, Conceptualize, Design, and Lead Reviews
Proj #4::
Por Do Sol Rosé
[Position] :: Self-Project [Overview] :: The concept originated when I was watching water droplets from the rain hit a ledge one day. I saw a water droplet splash and it reminded me of the sun on the horizon. I thought it would be an interesting logo to create for a company. As I was rendering out the logo, I was drinking wine and I had an epiphany for the perfect company. [Role] :: Conceptualize and Design
Proj #5::
Visual Bats
Design Firm
[Position] :: University of the Incarnate Word–Student [Overview] :: This was a team project assigned to create a name and logo for a design firm. The team chose Visual Bats as the name to represent the long design nights we were accustomed to during that semester. The logo was assigned to myself to render out a symbol that included a bat and an eye. [Role] :: Collaborate, Conceptualize, and Design
Proj #6::
Olive Sky
Creative Space
[Position] :: Olive Sky Creative Space–Designer Dad [Overview] :: Create a name and a logo for an entertainment production company that focuses on content aimed at preschoolers and younger. Olivia and Skylar are the names of my daughters. I fused their names together and created Olive Sky Creative Space. [Role] :: Consult (my daughters and wife), Conceptualize, and Design
Proj #7::
Whole Foods Market's
T.I.M.E Program
[Position] :: Whole Foods Market–SW Production Designer [Overview] :: I was the lead T.I.M.E representative at the San Antonio, TX (Vineyard store location). Having the experience with the program, I was given the opportunity to create the logo for the Southwest region while I was in the role of the Southwest production designer. [Role] :: Consult, Conceptualize, Design, and Lead Reviews
Proj #8::
The Pitter Patter Tune Lagoon Jingle Logos
[Position] :: Olive Sky Creative Space–Designer Dad [Overview] :: Create logos for 18 jingles titles that were written for a children's book. Design needed to be unique and playful to help communicate the essence of each jingle. [Role] :: Consult (my daughters and wife), Conceptualize, and Design
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