Layout Designs

Understanding through my creative journey: Using the grid system to begin laying out a design: (#1) sets a wireframe in place to help structure and balance the overall content that is being arranged within a composition (#2) assists in creating visual hierarchy that will guide the viewer's eye throughout the layout (#3) gives the flexibility to break the grid to make the composition more dynamic.

Proj #1::
Book Layout
Position | Designer Dad 
Overview | The Pitter Patter Tune Lagoon is a series of children's jingles I originally created to establish a way of communication with my newborn daughters. These jingles were a simple and unique way to express my thoughts and feelings towards them. At the same time, I learned this was a great way to bring entertainment and comfort to my girls. This silly way of communicating has been a part of our family bond so I thought it would be fun to create visuals to go along with our jingles and put them in a book.
Role | Conceptualize, Design, Preflight, and Send to Production
Proj #2::
Infographic
Position | Whole Foods Market–In-Store Graphic Artist Lead
Overview | Provide multiple tabletop infographics to help quickly depict and guide individuals to the proper disposal area for unwanted leftovers.
Role | Consult, Conceptualize, Design, and Print
Proj #3::
Restaurant Menus
Position | Shang Hai Chinese Restaurant–Freelance Designer
Overview | ] This local restaurant was in the transition of new ownership and they were looking to revamp their menu's offerings, pricing, and aesthetics. The project consisted of designing three menus plus a double-sided insert for daily specials for the main menu. The leading obstacle of this project was to keep a larger font for easier legibility for the elderly but to fit the amount of content within the limited space available.
Role | Consult, Collaborate, Conceptualize, Design, and Preflight
Proj #4::
Communication Board
Position | Whole Foods Market–In-Store Graphic Artist Lead
Overview | TeamMember Involvement Means Excellence (T.I.M.E) was a Whole Foods Market South West Regional program for in-store team members. It allowed team members to work together to support Whole Foods Market mission and higher purposes by focusing on team member happiness, community outreach, transparency in communication, and working on reducing our eco-footprint. Each department representative (total of 7) was selected by the T.I.M.E lead (myself) and department leadership. The T.I.M.E warriors came together to create this back of the house communication board. It helped communicate to the store team members who the T.I.M.E. team representatives were for their department, our mission and purpose, and an update section that was interchangeable.
Role | Consult, Collaborate, Conceptualize, Design, Lead Proof Reviews, Print, and Mount
Proj #5::
Juice Bar Menu
Position | Whole Foods Market–In-Store Graphic Artist Lead
Overview | The coffee bar at this location was introducing new juice offerings and required a menu board, as well as a menu card, to accommodate. Keeping the overall design light and fresh helped cater to the type of drinks that were being sold. 
Role | Consult, Collaborate, Conceptualize, Design, Print, Construct, and Mount
Proj #6::
Book Cover
Position | University of the Incarnate Word–Student
Overview | Create a cover design for a college environmental science book based off the understanding of semiotics.
Role | Conceptualize and Design
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