Proj #1::
Book Layout
Book Layout
Position | Designer Dad
Overview | The Pitter Patter Tune Lagoon is a series of children’s jingles I originally created as a unique way to communicate with my newborn daughters. These playful tunes allowed me to express my thoughts and feelings for them, while also providing entertainment and comfort. Over time, this whimsical form of communication became a cherished part of our family bond. Inspired by this, I decided to bring the jingles to life with illustrations and create a book to share our joyful tradition.
Role | Conceptualize, Design, Preflight, and Send to Production
Proj #2::
Infographic
Infographic
Position | Whole Foods Market–In-Store Graphic Artist Lead
Overview | This project produces tabletop infographics designed to make leftover disposal fast, simple, and stress-free. By providing immediate visual guidance, users can easily locate the correct disposal areas, saving time and promoting responsible waste habits.
Role | Consult, Conceptualize, Design, and Print
Proj #3::
Restaurant Menus
Restaurant Menus
Position | Shang Hai Chinese Restaurant–Freelance Designer
Overview | This local restaurant was undergoing a transition in ownership and sought to revamp its menu offerings, pricing, and overall aesthetic. The project involved designing three menus, along with a double-sided insert for daily specials. The primary challenge was balancing legibility for elderly patrons with a larger font while fitting all the necessary content within a limited space.
Role | Consult, Collaborate, Conceptualize, Design, and Preflight
Proj #4::
Communication Board
Communication Board
Position | Whole Foods Market–In-Store Graphic Artist Lead
Overview | T.I.M.E (TeamMember Involvement Means Excellence) was a regional Whole Foods Market program designed to unite in-store team members around shared goals: team happiness, community outreach, transparent communication, and environmental responsibility. I led the selection of seven department representatives who created a back-of-house communication board to share team missions, representatives, and updates with staff.
Role | Consult, Collaborate, Conceptualize, Design, Lead Proof Reviews, Print, and Mount
Proj #5::
Juice Bar Menu
Juice Bar Menu
Position | Whole Foods Market–In-Store Graphic Artist Lead
Overview | As the coffee bar expanded its menu to include fresh juices, we developed a menu card that reflected this change. The light, airy design captured the refreshing nature of the beverages while maintaining a cohesive look for the space.
Role | Consult, Collaborate, Conceptualize, Design, Print, Construct, and Mount
Proj #6::
Book Cover
Book Cover
Position | University of the Incarnate Word–Student
Overview | Designed a cover for an environmental science textbook by applying semiotics, carefully selecting symbols and visual cues to represent the book’s core concepts.
Role | Conceptualize and Design