Label Designs

Understanding through my creative journey: Some initial questions that I’ve learned to ask myself/clients when assisting in developing a label are: (#1) What is the company’s core brand values? (#2) What is the purpose of the label? (#3) What type of merchandise will display the label? (#4) What similar merchandise is currently in the market? (#5) Where will the label reside within the retail space? (#6) What are the competitor labels demonstrating in the market? (#7) Where will the label be applied? ​​​​​​​(#8) How will the label be perceived?

Proj #1::
Beer Labels
[Position] :: Double Canyons Brewery–Freelance Designer [Overview] :: Illustrate two IPA modern labels influenced by art during the WWII era for a local, up and coming brewery company [Role] :: Consult, Conceptualize, Design, Lead Proof Reviews, Preflight, and Send to Production
Proj #2::
Alabaster Flask's
Jar Labels
[Position] :: Alabaster Flask–Freelance Designer [Overview] :: Design multiple labels for Alabaster Flask's product line that helps represent the brand: clean, natural, minimal, and pure. [Role] :: Consult, Conceptualize, Design, Lead Proof Reviews, and Preflight
Proj #3::
Whole Foods Market's 
Special Deal Labels
[Position] :: WFM 365–Graphic Designer Lead [Overview] :: Create new department markdown labels to help identify special deal items for the customer and for the employees at the checkout. [Role] :: Consult, Conceptualize, Design, Lead Proof Reviews, Preflight, and Send to Production
Proj #4::
Southern Grit
[Position] :: Southern Grit–Freelance Designer [Overview] :: Introduce a label design that helps communicate a southern Texas attitude topped off with handmade characteristics. [Role] :: Consult, Conceptualize, Design, Lead Proof Reviews, Preflight
Proj #5::
Bulk Coffee
[Position] :: WFM 365–Graphic Designer Lead [Overview] :: Create visual cohesiveness in the 365's bulk coffee section for quick identification by revamping the original coffee labels to fit 365's brand standards. [Role] :: Consult, Conceptualize, Design, Lead Proof Reviews, Preflight, and Send to Production
Proj #6::
High-Octane
[Position] :: University of the Incarnate Word–Student [Overview] :: Update a package design with the opportunity to improve its style for a more desirable merchandise appearance. High–Octane Table Tennis Balls came in a plastic sleeve of eight balls, a cardboard insert, and lacking personality. The updated package concept stemmed from the stack of balls resembling a tentacle of an octopus. That perception generated the logo, the sleek color palette, and the tentacle design for the back of the package.  [Role] :: Conceptualize, Design, Print, and Construct
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