Display Designs

Understanding through my creative journey: When designing a display, it is important to: (#1) convey a concise message through content/visuals to help promote the intent of the display more quickly and easily to the passing observer. (#2) be aware of product’s differentiator(s). Utilizing such information can help visually communicate the merchandise’s fundamentals and captivate the interest of the consumer. (#3) know the display’s location and merchandise because it will bring awareness to how much visual emphasis is required. It is essential to have a balance between the store's other visual content when introducing a display within an environment because this can affect the overall customer experience.

Proj #1::
Alabaster Flask Demo Station
[Position] :: Alabaster Flask–Creative Director and Designer [Overview] :: Alabaster Flask Body Care Solutions needed to create a display stand to interact and communicate with their clientele about their all-natural products. Considering the essence of the brand, strategizing with the idea of purity and concise went into developing the visual messaging and the ebb and flow of the demo station. The display called for: (1) constructing an a-frame to showcase the benefits of Super Skin Food–The finished product was made from lumber, styrene, metal hardware, recyclable seasoning jars, and design elements such as chalking and wooding (2) Building a product fixture–the finished product was made from lumber, metal hardware and styrene. (3) Providing a table cloth and helping setup the arrangement of all materials presented for the demo. [Role] :: Consult, Conceptualize, Design, and Setup
Proj #2::
Whole Planet Foundation
[Position] :: Whole Foods Market–In-Store Graphic Artist Lead [Overview] :: Build a dimensional display header that conveys the importance of purchasing products that giveback to the Whole Planet Foundation. [Role] :: Consult Store Leadership, Collaborate, Conceptualize, Design, Construct, and Setup
Proj #3::
Sustainable Apparel
[Position] :: Whole Foods Market–In-Store Graphic Artist Lead [Overview] :: Construct a repurpose header for an endcap with apparel for men and women that want to express their individuality through style. The materials used were recycled sheet metal, cardboard, and recycled siding. [Role] :: Consult Store Leadership, Collaborate, Conceptualize, Design, Construct, and Setup
Proj #4::
I Heart Local
[Position] :: Whole Foods Market–In-Store Graphic Artist Lead [Overview] :: The Whole Body department needed to stage an endcap that focused on local Texas body care products. The header that accommodated the endcap was inspired by an old sepia tone Texas road map with the Texas highway system and burn holes included in the background. In addition, the shape to the background was loosely inspired by the Alamo silhouette. [Role] :: Consult Store Leadership, Collaborate, Conceptualize, Design, Construct, and Setup
Proj #5::
Holiday Table
[Position] :: Whole Foods Market–In-Store Graphic Artist Lead [Overview] :: The Vineyard store needed to stage a location for assisting customers with their holiday orders. I collaborated with store leadership, as well as the local Pottery Barn store, to establish the look and feel of the holiday order destination. [Role] :: Consult Store Leadership, Collaborate, Conceptualize, Design Layout, Construct, and Setup
Proj #6::
Threads 4 Thought
[Position] :: Whole Foods Market–In-Store Graphic Artist Lead [Overview] :: Design and construct a header that reflects both the Whole Foods Market and Threads 4 Thought Style. The sign was created out of mixed media that consisted of recycled corrugated cardboard, recycled coroplast material, chalk markers, and printed typography mounted on coroplast.  [Role] :: Consult Store Leadership, Collaborate, Conceptualize, Design, Construct, and Setup
Proj #7::
Engine 2
[Position] :: Whole Foods Market–In-Store Graphic Artist Lead [Overview] :: Engine 2 is a partner of Whole Foods Market that promotes healthier options for a healthier lifestyle within a simple action plan. For the 2016 New Year, the grocery department planogram called for a promotional endcap to celebrate the Engine 2 28-Day Challenge. With the global toolkit, and the deliverable of a cutout, the design was laid out for the banner with the cutout incorporated to help complete the display design. [Role] :: Consult Store Leadership, Collaborate, Conceptualize, Design, Construct, and Setup
Proj #8::
College Care Package
[Position] :: Whole Foods Market–In-Store Graphic Artist Lead [Overview] :: The grocery department planogram called for a back to school endcap to reach the college student audience and their parents. Using the back to school seasonal toolkit, and creating a photoshoot with a college team member interacting with the product, The College Care Package endcap became the total package. [Role] :: Consult Store Leadership, Collaborate, Conceptualize, Design, Construct, and Setup
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