Display Designs

Understanding Through My Creative Journey—When designing a display, it is important to: (#1) convey a clear and concise message through both content and visuals to quickly communicate the display’s intent to passing observers. (#2) recognize the product’s differentiators. Highlighting these features helps visually express the product’s core value and capture consumer interest. (#3) consider the display’s location and merchandise. Understanding the environment determines the level of visual emphasis needed. Maintaining balance with surrounding store visuals ensures a cohesive experience that enhances overall customer engagement.

Proj #1::
Demo Station
Position | Alabaster Flask–Creative Director/Designer 
Overview |Alabaster Flask Body Care Solutions needed a display stand to engage clients and communicate the benefits of their all-natural products. Keeping the brand’s essence of purity and simplicity in mind, we developed visual messaging and a demo station designed for clear, intuitive interaction. (1) A-frame showcase – Highlighting the benefits of Super Skin Food, constructed from lumber, styrene, metal hardware, recyclable seasoning jars, and enhanced with chalk and wood design elements. (2) Product fixture – Made from lumber, metal hardware, and styrene to effectively present products. (3) Table setup – Included a branded tablecloth and arrangement of all demo materials to ensure a cohesive, inviting presentation.
Role | Consult, Conceptualize, Design, and Setup
Proj #2::
Whole Planet Foundation
Position | Whole Foods Market–In-Store Graphic Artist Lead 
Overview |  Constructed a dimensional header promoting products that benefit the Whole Planet Foundation, combining design and messaging for maximum impact.
Role | Consult Store Leadership, Collaborate, Conceptualize, Design, Construct, and Setup
Proj #3::
Sustainable Apparel
Position | Whole Foods Market–In-Store Graphic Artist Lead
Overview | Constructed a repurposed header for an endcap featuring men’s and women’s apparel, designed for individuals seeking to express their personal style. The header was built using recycled sheet metal, cardboard, and reclaimed siding.
Role | Consult Store Leadership, Collaborate, Conceptualize, Design, Construct, and Setup
Proj #4::
I Heart Local
Position | Whole Foods Market–In-Store Graphic Artist Lead
Overview | The Whole Body department needed to stage an endcap highlighting local Texas body care products. The header was inspired by a vintage sepia-toned Texas road map, complete with the state’s highway system and burn hole textures in the background. The overall shape of the header was loosely based on the silhouette of the Alamo, reinforcing the Texas theme.
Role | Consult Store Leadership, Collaborate, Conceptualize, Design, Construct, and Setup
Proj #5::
Holiday Table
Position | Whole Foods Market–In-Store Graphic Artist Lead
Overview | The Vineyard store needed a dedicated space to assist customers with holiday orders. I collaborated with store leadership and the local Pottery Barn team to develop the look and feel of the holiday order destination.
Role | Consult Store Leadership, Collaborate, Conceptualize, Design Layout, Construct, and Setup
Proj #6::
Threads 4 Thought
Position | Whole Foods Market–In-Store Graphic Artist Lead
Overview |Designed and constructed a header that reflects both Whole Foods Market and Threads 4 Thought’s style. The sign was created using mixed media, including recycled corrugated cardboard, recycled Coroplast, chalk markers, and printed typography mounted on Coroplast.
Role | Consult Store Leadership, Collaborate, Conceptualize, Design, Construct, and Setup
Proj #7::
Engine 2
Position | Whole Foods Market–In-Store Graphic Artist Lead
Overview | Engine 2, a Whole Foods Market partner, promotes healthier lifestyle choices through a simple action plan. For the 2016 New Year, the grocery department planogram called for a promotional endcap to celebrate the Engine 2 28-Day Challenge. Using the global toolkit and a custom cutout, the banner design was developed with the cutout integrated to complete the display.
Role | Consult Store Leadership, Collaborate, Conceptualize, Design, Construct, and Setup
Proj #8::
College Care Package
Position | Whole Foods Market–In-Store Graphic Artist Lead 
Overview | Designed a back-to-school endcap for the grocery department aimed at college students and parents. Leveraging the seasonal toolkit and a photoshoot with a college team member, the College Care Package endcap delivered an engaging and complete display.
Role | Consult Store Leadership, Collaborate, Conceptualize, Design, Construct, and Setup
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