Digital Designs

Understanding through my creative journey: (#1) Always consider UX/UI when approaching a design. There is so much content circulating throughout the digital world, it is important to remember user experience to help navigate through possible visual distraction or clutter in your design interface (#2) Understanding the specific digital platform/screen will help guide the type of design execution. It can accommodate how much or little visual content needs to be applied to communicate a message.

Proj #1::
Meal Kit Menu
Position | WFM 365–Graphic Designer Lead  
Overview | Within brand standards, design a UX/UI digital menu for a weekly flexible meal kit for Whole Foods Market stores that would cater to this type of venue. 
Role | Conceptualize and Design
Proj #2::
Pour de Leon's Spirits Menu
Position | WFM 365–Graphic Designer Lead 
Overview | Based on the Pour de Leon toolkit, design the spirits menu for the venue in the Decatur store in Georgia. 
Role | Consult, Design, Lead Proof Reviews, and Submit File for Uploading
Proj #3::
Web Banners
Position | Whole Foods Market–SW Production Designer 
Overview | Create multiple size web banner ads using the holiday sale template to highlight seasonal promotions. 
Role | Design Layout
Proj #4::
Alabaster Flask Website
Position | Alabaster Flask–Creative Director and Designer
Overview | Layout an e-commerce website that helps communicate the spirit of the brand: clean, minimal, and pure.
Role | Conceptualize, Design, Photography, Co-Develop Written Content, and Content Manage Website
Proj #5::
In-Store Digital Screens
Position | WFM 365–Graphic Designer Lead
Overview | Based on templates or original designs, convert print promotional files over to a digital platform.
Role | Design, Lead Proof Reviews, and Submit Files for Uploading
Proj #6::
Email Marketing
Position | WFM 365–Graphic Designer Lead
Overview | Within the boundaries of the brand and templates provided, populate and layout visual content that would be promoted through email marketing.
Role | Design Around Template, Lead Proof Reviews, and Submit Files for Uploading
Proj #7::
Social Media
Position | Alabaster Flask & WFM 365
Overview | Design unique social assets to visually and quickly communicate the message and brand of the company. 
Role | Conceptualize, Design, Lead Reviews, and Post assets for Alabaster Flask
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