Digital Designs

Understanding Through My Creative Journey: (#1) Always prioritize UX/UI in every design approach. With so much content flooding the digital space, thoughtful user experience ensures clarity and ease of navigation, helping users avoid visual clutter or distraction. (#2) Every digital platform influences design choices, dictating how much visual content is needed for clear and effective communication.

Proj #1::
Meal Kit Menu
Position | WFM 365–Graphic Designer Lead  
Overview | Design a UX/UI digital menu for a weekly flexible meal kit for Whole Foods Market stores, ensuring it aligns with brand standards and is tailored to this type of retail environment.
Role | Conceptualize and Design
Proj #2::
Pour de Leon's Spirits Menu
Position | WFM 365–Graphic Designer Lead 
Overview | Design the spirits menu for the Decatur, Georgia store using the Pour de Leon toolkit.
Role | Consult, Design, Lead Proof Reviews, and Submit File for Uploading
Proj #3::
Web Banners

Position | Whole Foods Market–SW Production Designer 
Overview | Create web banner ads in multiple sizes using the holiday sale template to showcase seasonal promotions.
Role | Design Layout
Proj #4::
Alabaster Flask Website

Position | Alabaster Flask–Creative Director and Designer
Overview | Create an e-commerce website layout that reflects the brand’s clean, minimal, and pure aesthetic
Role | Conceptualize, Design, Photography, Co-Develop Written Content, and Content Manage Website
Proj #5::
In-Store Digital Screens

Position | WFM 365–Graphic Designer Lead
Overview | Adapt print promotional materials for digital platforms, leveraging templates or original designs.
Role | Design, Lead Proof Reviews, and Submit Files for Uploading
Proj #6::
Email Marketing
Position | WFM 365–Graphic Designer Lead
Overview | Using the provided brand guidelines and templates, populate and design visual content for email marketing campaigns.
Role | Design Around Template, Lead Proof Reviews, and Submit Files for Uploading
Proj #7::
Social Media
Position | Alabaster Flask & WFM 365
Overview | Design unique social assets to visually and quickly communicate the message and brand of the company. 
Role | Conceptualize, Design, Lead Reviews, and Post assets for Alabaster Flask
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