Chalk Designs

Understanding Through My Creative Journey: (#1) The unique style captures a natural, handcrafted aesthetic that is visually appealing. It's an excellent way to promote specialty or premium products. (#2) Unlike printed materials, chalk offers the flexibility to be easily modified on the spot. (#3) Practicing different typefaces and training your hand to write in multiple styles adds variety and visual interest to chalk designs.

Proj #1::
Danglers 
Position | Whole Foods Market–Graphic Artist Lead 
Overview | Produced chalk danglers aimed at increasing customer awareness of peak season seafood options. Using hand-lettered designs and vibrant hand-drawn illustrations, the danglers were strategically placed to catch shoppers’ attention and highlight fresh, seasonal seafood offerings. This project helped enhance in-store communication, support product promotion, and encourage customers to explore and purchase seasonal favorites.
Role | Consult, Conceptualize, Design, Chalk, and Install
Proj #2::
A-Frames
Position | Whole Foods Market–Graphic Artist Lead 
Overview | Designed storefront chalk A-frame signage for the Whole Foods Market Vineyard location to effectively promote events and special deals. The hand-crafted, visually engaging signs were created to capture the attention of passersby, communicate timely offers, and drive foot traffic into the store. This project balanced creativity with clear messaging to support local marketing efforts and enhance customer engagement.
Role | Consult, Conceptualize, Design, and Chalk
Proj #3::
Tabletop Signs 
Position |  Whole Foods Market–Graphic Artist Lead 
Overview | Designed playful chalkboard callouts for produce throughout the department to enhance customer engagement and promote in-season products throughout the year. These hand-drawn, tabletop signs were regularly updated to highlight seasonal offerings, helping shoppers easily identify fresh produce while adding a charming, approachable feel to the shopping experience
Role | Conceptualize, Design, Chalk, and Install
Proj #4::
Big Scale
Position | Whole Foods Market–Graphic Artist Lead 
Overview | Designed a bold and impactful produce wayfinder header that not only guides shoppers but also highlights key brand and regional differentiators. The header features in-house produce production, a produce rating system, an ethical trade program, and a dedicated local produce section with a shoutout to the region’s local forager. This design aimed to inform customers while reinforcing the brand’s commitment to quality, sustainability, and community connection. 
Role | Consult, Conceptualize, Design, Chalk, and Install
Proj #5::
Sidewalk
Position | Jansky Records–Freelance Designer 
Overview | Designed a series of social media assets that spotlight selected vinyl LP soundtracks by creating unique visual collages for each. These chalk compositions incorporated movie-specific elements and motifs to capture the essence of the films. The goal was to engage audiences by blending nostalgic and cinematic visuals, making each post both eye-catching and meaningful for fans of the music and movies.
Role | Conceptualize, Design, and Chalk
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