Proj #1::
Produce Wet Rack Header
Produce Wet Rack Header
[Position] :: Whole Foods Market–In-Store Graphic Artist Lead [Overview] :: Design a bold, impactful produce wayfinder header that also communicates specific differentiators to the brand/region. The header differentiators highlighted in-house produce production, produce rating system, an ethical trade program, and a local produce section with a shoutout to the regions local forager. [Role] :: Consult, Conceptualize, Design, Chalk, and Install
Proj #2::
Sidewalk A-Frames
Sidewalk A-Frames
[Position] :: Whole Foods Market–In-Store Graphic Artist Lead [Overview] :: Chalk storefront a-frames to help communicate, and create buzz for, events and special promotions. [Role] :: Consult, Conceptualize, Design, and Chalk
Proj #3::
Produce Tabletop Chalks
Produce Tabletop Chalks
[Position] :: Whole Foods Market–In-Store Graphic Artist Lead [Overview] :: Design playful chalkboard callouts for produce products throughout the department.Year round, these produce chalkboards would be updated to help communicate in season product awareness. [Role] :: Conceptualize, Design, Chalk, and Install
Proj #4::
Seafood Signage
Seafood Signage
[Position] ::Whole Foods Market–In-Store Graphic Artist Lead [Overview] :: Feature product awareness to customers about peak season seafood options. [Role] :: Consult, Conceptualize, Design, Chalk, and Install
Proj #5::
Vinyl Record Sidewalk Chalks
Vinyl Record Sidewalk Chalks
[Position] :: Jansky Records–Freelance Designer [Overview] :: Create a series of social assets that spotlight selected vinyl LP soundtracks. Each composition illustrated a collage of visual elements that were specific to the movie. [Role] :: Conceptualize, Design, and Chalk
